Track'n Truck

sevvalsamgam.

Track’n Truck is a platform that helps food truck owners optimize operations and connect to customers by integrating with an existing food platform 'TheFork', and enabling users to easily discover and order from nearby food trucks.

Prototype

Report

CONTEXT:

COURSE PROJECT @POLIMI

TOOLS:

FIGMA, MIRO

DURATION:

12 WEEKS

TEAM:

CHIARA ALIVERTI, DENIZ KUCUK, XIANGRAN LU

overview.

Through web scraping, we identified key insights and recognized that the problem involved two main stakeholders: customers and food truck owners.

my role.

Conducted desk and field research, designed semi-structured interviews and collabrated in ideation workshops to define problem statements
Co-developed the AI system concept, defining how the AI would function and integrate into the overall service experience
Led the creation of user journeys and service blueprints, taking primary responsibility for mapping the end-to-end experience
Designed high-fidelity wireframes and developed the interactive prototype

Conducted desk and field research, designed semi-structured interviews and collabrated in ideation workshops to define problem statements
Co-developed the AI system concept, defining how the AI would function and integrate into the overall service experience
Led the creation of user journeys and service blueprints, taking primary responsibility for mapping the end-to-end experience
Designed high-fidelity wireframes and developed the interactive prototype

Did you know that 60% of food trucks fail within the first three years?

web scraping.

Through web scraping, we identified key insights and recognized that the problem involved two main stakeholders: customers and food truck owners.

interviews.

We conduct semi-structured interviews with 5 food truck owners about their operations, engagement with customers, financial issues and relations with technology.

Our aim was to understand their struggle points.

field observation & findings.

With field observation, we identified visibility as the primary challenge affecting the overall experience.

challenge.

PROBLEM STATEMENT

Food truck owners often face difficulties in reaching and attracting customers, despite their mobility and flexibility

REFRAMED CHALLENGE

Costumers cannot easily discover food trucks

HOW MIGHT WE…

How might we help food truck owners leverage their flexibility to increase visibility, attract customers, and build lasting loyalty?

It is a dual-sided platform that optimizes food truck operations and improves customer discoverability.

ideation.

for owners.

Better location planning, all through AI.

for customers.

Discovering nearby food trucks that match their taste and schedule.

service.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

ecosystem.

service.

ecosystem.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

service.

ecosystem.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

journey map.

journey map.

service blueprint.

ok, but AI?

Forecast, optimization and recommendation are the main processes of AI to achieve the three main outputs in the system: finding best parking spots and times, personalized recommendations for food truck ownes; personalized notification for customers.

design system.

The design system, inspired by TheFork. We adopted a green-based color theme, but adjusted it for better readability and a more balanced visual experience.

finalization.

onboarding.

Clear progression indicators and a minimalistic layout guide users through the setup process without cognitive overload.

schedule.

Reducing cognitive load and increase decision confidence by progressively guiding users from input to visualized AI-driven recommendations.

schedule.

Reducing cognitive load and increase decision confidence by progressively guiding users from input to visualized AI-driven recommendations.

menu&order.

Supports fast-paced operations and enhances accuracy with a straightforward and intuitive interface.

menu&order.

Supports fast-paced operations and enhances accuracy with a straightforward and intuitive interface.

what about customers?

Collabration with 'TheFork', we enabled customers to get AI based personalized notifications, find the suitable menu and finally give their order.

explore more.

Track'n Truck

Track’n Truck is a platform that helps food truck owners optimize operations and connect to customers by integrating with an existing food platform 'TheFork', and enabling users to easily discover and order from nearby food trucks.

overview.

Through web scraping, we identified key insights and recognized that the problem involved two main stakeholders: customers and food truck owners.

my role.

Conducted desk and field research, designed semi-structured interviews and collabrated in ideation workshops to define problem statements

Co-developed the AI system concept, defining how the AI would function and integrate into the overall service experience

Led the creation of user journeys and service blueprints, taking primary responsibility for mapping the end-to-end experience

Designed high-fidelity wireframes and developed the interactive prototype

Conducted desk and field research, designed semi-structured interviews and collabrated in ideation workshops to define problem statements

Co-developed the AI system concept, defining how the AI would function and integrate into the overall service experience

Led the creation of user journeys and service blueprints, taking primary responsibility for mapping the end-to-end experience

Designed high-fidelity wireframes and developed the interactive prototype

Did you know that 60% of food trucks fail within the first three years?

web scraping.

Through web scraping, we identified key insights and recognized that the problem involved two main stakeholders: customers and food truck owners.

interviews.

We conduct semi-structured interviews with 5 food truck owners about their operations, engagement with customers, financial issues and relations with technology.Our aim was to understand their struggle points.

field observation & findings.

With field observation, we identified visibility as the primary challenge affecting the overall experience.

challenge.

Food truck owners often face difficulties in reaching and attracting customers, despite their mobility and flexibility

Costumers cannot easily discover food trucks

How might we help food truck owners leverage their flexibility to increase visibility, attract customers, and build lasting loyalty?

It is a dual-sided platform that optimizes food truck operations and improves customer discoverability.

ideation.

for owners.

Better location planning, all through AI.

for customers.

Discovering nearby food trucks that match their taste and schedule.

service.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

ecosystem.

service.

ecosystem.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

service.

ecosystem.

Starting from ecosystem map, with both user journey maps and service blueprints, we detailed every step of the service and positioned AI based on needs of both users.

journey map.

journey map.

journey map.

service blueprint.

ok, but AI?

Forecast, optimization and recommendation are the main processes of AI to achieve the three main outputs in the system: finding best parking spots and times, personalized recommendations for food truck ownes; personalized notification for customers.

design system.

The design system, inspired by TheFork. We adopted a green-based color theme, but adjusted it for better readability and a more balanced visual experience.

finalization.

onboarding.

Clear progression indicators and a minimalistic layout guide users through the setup process without cognitive overload.

schedule.

Reducing cognitive load and increase decision confidence by progressively guiding users from input to visualized AI-driven recommendations.

schedule.

Reducing cognitive load and increase decision confidence by progressively guiding users from input to visualized AI-driven recommendations.

menu&order.

Supports fast-paced operations and enhances accuracy with a straightforward and intuitive interface.

menu&order.

Supports fast-paced operations and enhances accuracy with a straightforward and intuitive interface.

what about customers?

Collabration with 'TheFork', we enabled customers to get AI based personalized notifications, find the suitable menu and finally give their order.

explore more.

Seasonal Intelligence

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Google Cine

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We conduct semi-structured interviews with 5 food truck owners about their operations, engagement with customers, financial issues and relations with technology.

Our aim was to understand their struggle points.